When I first entered the world of NFT’s, I was hesitant to jump into Discord.
It seemed phishy, fake and far too time consuming. I quickly realized it was a necessary evil to vet and research a project and its creator. I signed up and found myself gravitating to women focused projects. Celebrities like Reese Witherspoon, Eva Longoria and Randi Zuckerburg began generating a strong push for females to participate in the space. After spending countless hours in various communities, I started losing that initial feeling of excitement. The communities were demanding users to log hours of pointless chatter to “level up”, send out embarrassing invitations to join their server, and countless other requests to grind out participation to “earn” the privilege to be on a list to mint their NFT’s.
The question kept replaying in my mind, “Why am I working this hard to invest in a project? Why are they not begging me to invest in them?”
The brilliance of the “community organizers” and “marketing teams” was apparent. They had convinced thousands of people to commit their most precious commodity, time, on the basic principle of FOMO (fear of missing out…see I promised I wouldn’t leave you hanging with pretentious abbreviations.)
After putting this together in my mind, I was embarrassed. How did I fall for such foolish marketing tactics? I stepped back from Discord and took a break from investing in NFT’s. These woman led communities seemed reminiscent to me of the Mary Kay and Avon ladies I was surrounded by growing up. At first blush, it seemed like an unsavory comparison. But then I realized those businesses provided women in the 80’s a way to connect with like minded women and gain financial independence. Two key ideas still pushing women around the globe to create opportunities amongst all industries.
Maybe Discord wasn’t so bad after all.
As I watched subcategories in servers like #foodie-talk and #mental-health pop up, I stopped thinking how foolish it was to see those in an investor community and started appreciating how wonderful it is those spaces are there for its participants. In a post-COVID world, the need for connections amongst people has never been stronger. While the technology behind NFT’s is going to revolutionize how we do business globally, an unintended benefit has materialized. Like minded women around the world can connect and gain financial independence.
I think Mary Kay would be proud. And I also think she would be developing NFT’s with unlockables like Tik Tok filters showcasing her skin tightening products and show-stopping lip colors.